The video game incubator that takes the business to market | economy

The video game incubator that takes the business to market |  economy

It’s hard to imagine a baker teaching his neighbor across the street how to set up a bakery; kiosk manufacturer will install kiosks or steel manufacturer will set up a steel mill. The Rocket Ticket business incubator does just that. An SME that teaches others how to enter the wild world of video game marketDespite more than 40 years of development, it is a tool that still has a long way to go in the Spanish business world.

The video game industry bills a lot. Specifically, media broadcast in Spain 1.75 billion euros in 2021According to the Spanish Video Game Association, it’s more than just cinema and music (AEVI). In addition, Spain is the tenth world market as stated in the Video Game Development 2021 White Paper (LGW).

Quantities are large, but the cake is spread unevenly. Major productions by US and Japanese multinational studios are the most exploited, while the Spanish scene is plagued by under-resourced micro-enterprises.

According to LBV and AEVI data, 94% of Spanish companies in the industry are SMEs, with little to no bills: 63% have annual revenues of less than 200,000 and represent 2% of the 1,750 million euros generated by the industry. .

Beyond these factors, one of the most pressing issues is that the ecosystem is full of developers who know how to make a video game in the artistic sense, but don’t know how to start a business to capitalize on their creations.

They were created in Spain for this purpose. various initiatives that accelerate and incubate companies video games like Lanzadera in Valencia; the digital hub of Malaga; BCN game in Barcelona or Ticket Rocket in Seville.

Founder of Mauricio Garcia Rocket Tickethe says new developers “are well-trained in development but don’t make good business decisions. They start developing and then try to salvage what they have.”

He knows very well what he’s talking about. Mauricio García founded Billete Cohete in 2009, in addition to directing it. Game KitchenVideo game developer with 100% stake in the incubator.

After years of surviving making-to-order productions and living a fair life, the studio produced. abusive (2019) video game in which the protagonist is a mixture of a Nazarene from Holy Week in Seville and a medieval warrior seasoned with a world reminiscent of black paintings of Goya and eerie imagery of the Catholic religion.

According to the Devuego portal, the game was a success and sold one million copies, a figure that only 10 Spanish games in history have achieved. Now, the company has 36 employees and was billed two million euros in 2021, but García and his team suffered for years until the coming of the Nazarene warrior title.

“Where it takes almost 10 years for us to do something that works in the market, we want to have other teams that can take two or three,” and concludes that the challenge process The Game Kitchen is “is not the only way to do things, so Rocket Ticket.” we created”. says the founder.

Teams put ideas and work; experience and tools, including incubation, financing between 50,000 and 100,000 euros per project. On the other hand, the intellectual property (IP) of the projects arising from the incubator belongs to him and when the costs are met, it is returned to the team after the company is established.

One of the main disadvantages of video games is finding funding, because you need to have the resources to get to the point where something ‘fundable’ like a game’s demo is.

Pablo Moreno, producer Croxel Studios Billete, an incubator in Cohete, confirms this: “Other incubators have given me basic guidance on how to start a business, but of course… You need money to work, and if you’re not producing, you’re not.”

Ignacio Perez, producer sepia games He believes—another incubator—that it would be difficult to start a company any other way. You get paid. You don’t work for free.”

Both developers are starting to port their games. Croxel Studios has already shipped the video game to several trade shows ADV3NTUR3A horror adventure game inspired by the Atari 2600 classic ‘Adventure’. The Sepia Games team is about to finish development. horror blows and both studios will be present at Indie Dev Day in Barcelona.

industry in Spain

Dimension.

94% of Spanish companies in the sector are SMEs. 50% of companies have less than 5 employees and only 5% of companies have more than 50 employees.

Unequal distribution.

6 out of 10 companies invoice less than €200,000, but they make up the bulk of the ecosystem, representing only 2% of the overall industry’s €1750 million turnover. Almost two-thirds of revenue comes from studios with turnover between 10 and 50 million (36%) and more than 50 million (28%).

Sales.

No Spanish is among the 20 best-selling games in Spain in 2021. Top of the list fifa 22, Grand Theft Auto V Y Super Mario 3D World + Bowser’s Fury.

Geographical distribution.

Almost 75% of all video game companies are split between Catalonia (49%) and the Community of Madrid (25%). The other 20% is found in Andalusia (10%) and the Valencian Community (10%), and the remaining 6% is distributed throughout the rest of Spain.

Business.

In 2020, 8,026 direct, 2,590 free and 4,912 indirect employments were added to the sector, and a total of 15,528 people were employed in the sector. The industry will directly employ 11,121 people by 2024, according to the projections of the Spanish Video Game Development White Paper.

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