TikTok: Why it’s important to implement this platform in your business| IMP | FAMILY

TikTok: Why it's important to implement this platform in your business|  IMP |  FAMILY

It is the fastest growing social network in Peru and is becoming an important tool for companies to reach their customers. In fact, according to a study by Havas Group, 5 out of 10 Peruvians know brands through this platform. For Pietro Zegarra, professor of Marketing and Digital Media Management at the Certus instituteBetting on this app opens new markets and offers businesses an opportunity to connect with their consumers.

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TikTok It is a platform that cuts across different segments and its most frequent users see it as attractive and reliable. Therefore, it is essential to consider this tool in business strategy as it establishes close ties with the target audience, strengthens communication better, contributes to greater brand presence and proximity to consumers.”He points to Zegarra.

The Certus expert states that the video social network has optimized its platform and it is now possible to run advertising campaigns with highly advanced algorithms. In this sense, Pietro Zegarra shares 5 reasons why it’s important for your business to be on this famous social network:

1. Wider range. TikTok is the world’s most downloaded app with over one billion active users worldwide; It allows you to reach new audiences and markets. This is a growth opportunity for companies as they gain more visibility and interest in their products and/or services.

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2. New content formats. This famous social network offers brands’ products and/or services through video marketing. TikTok videos are short, concise and clear, attracting users’ attention. According to a Renderforest survey that revealed that 85% of people say videos help them connect with brands effectively.

3. Profitable advertising investment. On TikTok, consumers decide what they want to see and what they don’t. Although there is advertising on this social network, anyone can create useful content for their target audience, and if they meet certain parameters, the algorithm helps them to have a greater organic reach.

4. Influencer marketing. Today, this is one of the most effective marketing strategies. Influencers are one of the most effective ways to get positive results in terms of sales because they can deliver the message to a segmented audience.

5. E-commerce integration. TikTok has become an option for millions of stores around the world as they can integrate the buy button and drive the customer to the web to make a successful purchase.

Finally, Zegarra mentions that, Regardless of the size of the company, it is important that they have a digital strategy plan so they can meet all set goals.reach the target audience directly and massively.

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