podium 080 Barcelona Fashion while returning face to face, he thinks about what his unique feature should be and how he will improve his future expectations. The call, which started on Tuesday and provided a four-day parade, celebrated its 30th anniversary. Sant Pau Modernist Conservation, after a two-year pandemic where digital was imposed. Gone are the four editions of the collections, which are presented through photos and videos, designed from the beginning as content to reach a wide audience on the web and social networks. Valuable lessons have been learned from this format imposed by the state of health. “We did very little at the digital strategy level until the advent of Covid,” says Agnès Russiñol Amat, director of Consorci de Comerç Artesania i Moda de Catalunya, “but we turned to that in the months we failed. meet and now we take everything learned and mix it with the physical. This will help us compare formats, see what is more effective and what goals we can achieve with each.” A learning that will serve to shape a hybrid-painting future that squeezes the best of each universe.

The face-to-face parade that was in question prior to the outbreak of the coronavirus crisis has proven unrivaled when it comes to narrative building. “A presentation isn’t just about the clothes, the models, or the story behind it, or at least not for those of us who like to appeal to all the senses,” she explains. designer Tiscar Espadas, will be one of the first companies to present its collection on the first day. “There are things that cannot be transmitted or communicated through the screen, and the public cannot enter our universe and our way of thinking,” he adds. But it is undeniable that nothing can compete with the multiplier power of social networks: “In this sense, both in fashion and retail, this word omnichannel is increasingly on everyone’s lips. “After everything that happened, we realized that it is important to bet in digital format, but there is also physical support.”

The aim is clear: to maximize every euro invested, because with a total budget of two million euros, the podium is mostly financed with public money. This rhetoric is present when it comes to formats, but best of all is a total of 23 fashion shows where the author mixes brands with consolidated brands while painting posters for the season. “A project that operates with competitive competition. There is a selection committee that selects proposals based on our fundamentals, based on quality or creativity, but also takes into account the potential to generate business. Companies emerge to make themselves visible and leave a mark, but without forgetting that the ultimate goal is to increase sales,” says Consorci de Comerç, director of Artesania i Moda. Fashion is a key driver of the Catalan economy, which employs 90,000 people across Catalonia, according to the trade consortium. According to the latest data from Generalitat, updated last April, the largest 800 companies in the industry generate annual turnover of 14,500 million euros.

On an international stage full of podiums, 080 Barcelona aims to preserve its avant-garde character. opening the calendar to companies like Dominnico, Eñaut or Tíscar Espadas itself, but also looking for innovations in line with the demands of the market and the global conversation of the industry. In this sense sustainability comes to the fore Among many of the proposals is 080 Reborn, which is also an innovative commitment from the organization, a parade Thursday with secondhand clothing from stores like Humana, Pink Flamingo, Le Swing or Las Pepitas.

“As a publicly funded project,” adds Russiñol Amat, “we have a responsibility to raise awareness of different aspects of the public. This parade runs along that line, leveraging the 080 to make sure everyone understands the need to use textiles more responsibly”. A fashion culture designed to be a fair balance between creation and business. circularity, It will occupy the center of Barcelona again for four days.