Faced with the crisis of the telecommunication sector in business life, Vodafone also concludes its healthcare services and Telephone o MásMóvil will offer health insurance to its customers.
As this newspaper found out, the British operator has reached an agreement with Caser, who will be the insurer responsible for managing the policies of customers wishing to have them through the insurance company. teleco health care.
Vodafone has made the offer in a letter that this newspaper reaches and will send to its customers.innovative, flexible and diverse» the entire health insurance market.
Vodafone customers who want to subscribe to the new product, 6.95 € per person Prepayment-participation or all-inclusive options will be secured regardless of which method they have. According to the company, you will have “unhindered access” to the Vodafone Salud offer and “with no pre-existing shortcomings or age restrictions”.
As with other operators such as Telefónica and MásMóvil, policies will have telemedicine. The big innovation of the company is that customers will also offer this option for their pets. For now, both companies are working on a six-month pilot test.
Vodafone will offer digital access to your medical history through self-diagnostic tracking, electronic prescription and healthcare, among other options.
Stop losing customers
In this sense, the operator wants to establish himself in the Spanish market through other businesses that are not related to his sector. The big three companies (Telefónica, Orange and Vodafone) continue to lose customers every month due to their prices and aggressive promotions. companies low cost.
Through these policies, major operators seek to build customer loyalty and continue to grow in other verticals. Vodafone continues its search for profitability and tries to position itself in segments that were once as important as movies and TV series. decided to quit football elite first high costs which meant access to television packages.
If we talk by the number of users and about the loss of fixed connections – those associated with juicy convergent packages – Vodafone has lost more than 74,000 fixed lines so far this year, 168,000 in total when mobile lines are added.
In response, Vodafone has reiterated this summer that the company will not make offers to reduce its profitability per customer. It should be noted that services revenues fell 3% in the last quarter (April-June 2022) (total turnover 898 million euro). In its last calculated period, it exceeded 2,000 million euroswith a 0.7% decrease in revenue from services.
Vodafone’s new strategy is not to make many of the operator’s continuous promotions throughout the year much clearer and to make these rate cuts permanent. “We are committed to providing a simpler, fully flexible and predictable offer so customers can always control their spending,” said Hisham Hendi, director of Vodafone Spain Consumer Business.
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